Strategic storytelling rooted in culture.
Guaramayo is a strategic storytelling studio founded by Arturo Quiles. We create narrative assets that integrate strategy, cultural intelligence, and imagination, helping brands and institutions communicate with clarity, depth, and intention. This is work designed to endure, not just perform.
Rooted in Puerto Rico.
Shaped by rhythm, identity, and responsibility.
What We Do
Guaramayo partners with brands, organizations, and cultural institutions that require more than visibility. We support projects where tone, context, and judgment matter, and where narrative decisions carry weight.
Our work includes strategic storytelling and narrative framing, short-form and documentary-style films, editorial direction for cultural and institutional narratives, and selective, human-led AI-assisted creative production.
In a saturated, high-literacy market, output is abundant. Discernment is not. Guaramayo exists to reduce noise, bringing coherence, restraint, and narrative responsibility to accelerated creative environments.
The Origin of Guaramayo
The name Guaramayo comes from the symbolic union of two birds: the Guaraguao, known in Puerto Rico for its vision, strength, and precision, and the Guacamayo, celebrated for its expressive voice and presence. Together, they represent the balance between strategy and creativity, intention and imagination, the lens through which we approach every project.
Rooted in Puerto Rico, Guaramayo carries the island’s rhythm, resilience, and cultural awareness into the narratives it helps shape.
Guiding Principles
Clarity before spectacle.
Culture at the center.
Rhythm matters.
Less, but better.
Purpose over noise.
Contact
If you’re interested in a focused, trust-based collaboration, we welcome thoughtful inquiries.
hola@guaramayo.com
787-316-3006