About Guaramayo
Guaramayo is an independent creative practice founded by Arturo Quiles in Puerto Rico. It focuses on developing visual stories rooted in real environments, combining narrative, observation, and structured communication to create work with clarity and depth.
Across community programs, cultural initiatives, and service-based practices, meaningful efforts often unfold without being clearly understood by the people they are meant to reach. This space informs the work shaped through Guaramayo.
Projects explore how real-world initiatives are translated into clear, human-centered narratives that are easier to understand, trust, and connect with over time. The emphasis is not on content volume, but on building structured storytelling pieces that communicate meaning with clarity and consistency.
This work often takes shape as short films, visual documentation, and communication assets that support public understanding, outreach, and engagement.
A Thoughtful Approach to Storytelling
Storytelling is approached as a process of observation, listening, and structured narrative development.
When work is rooted in real communities and real challenges, communication carries responsibility. The stories that emerge must reflect context, effort, and lived experience with clarity and respect.
This perspective informs all work, from institutional documentation to cultural storytelling.
Founder
Guaramayo was founded by Arturo Quiles, a visual communication professional with over a decade of experience across Puerto Rico’s advertising, institutional, and cultural sectors.
His work engages with environments where context, nuance, and responsibility are essential, including public institutions, healthcare initiatives, and large-scale communication efforts developed within structured production environments.
The focus continues to evolve around documenting meaningful work and translating it into clear, credible, and enduring narratives.